Abstract
These days, calls for a sustainable society are incxeasing. For that purpose, not only conversion of a lifestyle but also the synthetic conversion in energy, traffic, and industry is required.
The examples of a store association which hung up signs carrying the slogan ”the environment-friendly shopping street” reveals independent environmental activity in this area has increased through the second half of the 1990s. An examination of this environmental innovation called ”EKO-Shotengai” on the basis of a questionnaire was performed for the shopping street. The origins and of the Eko-Shotengai were explored. The nationwide deploymental performance and the constituents' consciousness were also considered. Finally the conditions for developing a shopping street towards the sustainable society were examined.
