Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
A Study on International Marketing of Global Retailers in Japan
Jitsuo Uzuhara
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Keywords: global retailer, global marketing, brand marketing strategy, joint venture, Japanese-style management
JOURNAL FREE ACCESS

2003 Volume 23 Pages 115-122

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© 2003 Japan Academy of Consumer Education
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