Determinant Factors in Consumer Buying Behavior in Relation to Food Additives:

An Analysis Based on an Ordered Probit Model

Abstract

Using an ordered probit model, this paper analyzes factors that influence consumer attitudes toward additives in food products. It concludes that more-informed consumers, using information provided by newspapers, magazines, websites, schools, and food departments tend to avoid additives, although not all of the information that influences consumers is accurate. Therefore, scientifically accurate information needs to be popularized.