2013 Volume 33 Pages 131-140
In consumer education, product safety is an important theme. It is necessary to show consumer positioning takes a stand against consumption. The present warning system assumes that all consumers would read, would understand, and would avoid risk. In this paper, it will be shown clearly by a questionnaire with what kind of posture consumers have faced to warning usually. The questionnaire had the products of 31 items, asked consumer’s posture, and obtained 772 effective reply. As a result, the consumers who have read and avoid risk are 35% of all. This reason was because many unnecessary information exists in the present marking. And in consumer education, the real image of the consumers who should take into consideration became clear.
