An Approach to Fostering Active Consumers through the Development of a “Cycle Model” for Consumer Education

Abstract

This paper reports an attempt to build a cycle model to link and coordinate diverse initiatives related to consumer education through the collaboration of various stakeholders supporting the local community. Currently, the region has insufficient collaboration of the diverse initiatives involving consumer education. With a particular focus on the younger generation, notably with a focus on high school-aged students, this effort was to foster active consumers equipped to take action – to “learn” “communicate” “enlighten” – on behalf of other consumers.