Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
Kid’s Town: A Practical Study of Training Citizens as Consumers
Naomi OdaTamami Azuma
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2019 Volume 39 Pages 1-10

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Abstract
Abstract Mini-München is a city planning game for children, which was created in Germany. Since its creation, it has been the subject of various research projects. However, the game’s image map has not received any research attention. The research presented in this paper used a questionnaire survey to explore Kid’s Town KYOYAMA 2017, which contains some elements of consumer education. Using the image map from the consumer education system as a survey index, questionnaires were administered to game participants, staff, and guardians. The following results were obtained: (1) Kid’s Town KYOYAMA 2017 presents multiple opportunities to achieve the image map goal and is an effective means of consumer education for elementary school students. (2) Following participation in Kid’s Town KYOYAMA 2017, the degree of child achievement was greater than 80% with regard to all items on the image map. (3) The effects of consumer education were sustained up to one month after the event.
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© 2019 Japan Academy of Consumer Education
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