Abstract
It has been difficult to deliver face-to-face consumer lectures due to the Covid-19 pandemic. How can we deliver hands-on consumer education in the future? We compared and verified the effectiveness of face-to-face and online courses. The results showed that the participants’ satisfaction was higher for the face-to-face courses. In addition, the level of understanding was higher for the online method and the number of participants was more than twice as large for the online method. Furthermore, interviews with high school students in staff roles three months later confirmed that the change in behavior toward ethical consumption was sustained. The results of this study indicate that industry, government, and academia should collaborate to implement a hybrid type of experiential consumer education.
