Abstract
This study aims to organize the national discussion on consumer education coordinators and, through analyzing coordinators’ responses to a questionnaire survey, to examine solutions for coordinators’ issues in qualitatively enhancing school consumer education. The following four recommendations were made regarding solutions for coordinators’ issues: (1) An examination of the positions and principles in the Promotion Law; (2) Active recruitment of educators ;(3) Support for teacher networking; and (4) The need to understand the actual situation at school sites.