Analysis of the Awareness of Consumer Affairs Consultation among University Students

Abstract

We present the results of a survey of university students’ familiarity about consultation services on consumer affairs. They indicate that a significant portion of students do not know the presence of consumer-affairs consultation centers and that students are likely to ask their parents first for guidance if they become victims in consumer affairs. This result highlights the importance of improving consumer education at universities and informing their parents about available solutions for university students for early relief of consumer damage. Our survey also reveals that students’ preferred ways of communication vary; whereas a majority prefer telephone and/or face-to-face consultations at a center, some do SNS or email consultations. The center is advised to provide a variety of consultation methods.