Attitude taken by University Students in Clothing Selection : Using Carpenter's Questionnaire

Abstract

The aim of this study is to investigate items which form the criteria employed by university students in clothing selection. Its ultimate purpose is to comprehend the clothing selecting attitude and to re-examine the curriculum for clothing education. Five variables concerning clothing selection in "Clothing Opinion Scale" by Carpenter were applied to university students. The results are as follows : 1. In consequence of the item-analysis concerning the sub-scale variables, two items were deleted and 48 used. 2. Significant difference was found in the attitude score concerning four variables : planned purchasing, conformity, individuality and serviceability. 3. Significant correlation was found between the variables of planned purchasing and labeling, between labeling and individuality, and between individuality and serviceability.