A Study on the Ideal Way of UGC and the Anime Industry in the Digital Age

Abstract

Recently, digitization is progressing rapidly throughout society. Along with this phenomenon, the number of user-generated contents (UGC) is rapidly increasing on platforms such as posting sites. Some UGC are made from anime, and these can be expected to have effects such as promotion and monetization of anime works. However, there are some UGC that can damage the right holder of content or impair the quality of the content. Based on this situation, while overviewing the current situation of UGC and the Japanese animation industry, I investigated the issues to be considered and countermeasures for establishing a good relationship between them. As a result, although there are legal responsibilities associated with UGC creation and complicated rights structures regarding animation as issues related to them, it was confirmed that efforts by platformers, companies, right holders, users, countries, etc. are underway. Then, when I contemplated whether these efforts could contribute to building a good relationship between UGC and the animation industry, I found the possibility in the efforts.