2003 Volume 12 Issue 3 Pages 55-69
This paper discusses the effectiveness of sharing information concerning the reputation of buyers and sellers in an online C2C market. We developed a computer simulation model, which describes online transactions with a reputation information management system to share information concerning the reputation of consumers. It is designed on an agent-based approach specifically iterated prisoners dilemma game theory. According to the results of a simulation, a positive reputation system can be more effective than a negative reputation system for an online transaction. The results should be an important suggestion for designing a reputation system of online transaction.
