1993 Volume 2 Issue 1 Pages 9-26
Modern consumer credit industry has many defects in point of the credit information system resulted from the asymmetry information. The concept of the asymmetry information was introduced by G. Akerlof in his article titled “The Market for ‛Lemons',” (QJE:1970.). The idea is that there is asymmetry if information about goods and service is not equally held between suppliers(consumer credit companies) and demanders(their customers). According to the theory, suppliers have more effective information than demanders. In the prevailing consumer credit information system, suppliers, however, have lesser information as the consumer credit information instututions has not yet integrated.
In this paper, it is insisted that the credit information corporations should be unified to decrease customer's defaults, and that small retailers should be synthesized with large distributors in terms of credit information for the purpose of effective marketing.
