Impacts of Design Thinking Characteristics on Ideation Process:The Role of Verbal Representation as an Anchor

Abstract

Design thinking implies design processes and mindsets in which participants define a problem based on empathy with users, and iterate ideation, prototyping and user test. The process of problem definition is supposed to function as an anchor that sets a rough goal and prevents digressing from the main subject. We explore the impacts of the role of verbal representation as an anchor on the participants’ ideation process, conducting qualitative research in practices of workshop.