1995 Volume 4 Issue 1 Pages 19-42
We have studied on the general mechanism of narrative generation system and its application to human creative tasks. In this paper, we apply this narrative generation mechanism to advertising domain. This attempt forms a main part of the development of Marketing/Advertising Integrated Support System (MAISS). In MAISS, we intend to implement the system that consistently supports both marketing process and advertising process and stimulates users' idea formation processes by AI technologies. MAISS generates various narrative structures that represent human life styles and the basic constructions of advertising design from input information (a target segment and a product). This narrative divides into next two types; Proposed Life Scene (PLS) that is the pair of the description Scene (CS) that is a events sequence the PLS was expanded into a narrative structure. Through an experiment and discussion with some users, we could confirm the generality of our narrative generation mechanism and its validity in marketing/advertising processes, therefor our next step is to expand and refine the system for more large-scale experiment.
