Strategic Alliances in The Open Network Era

Abstract

This paper propose a matrix of strategic alliances in terms of the pursuit of economic effectiveness (economy of scale , economy of network) and of relations between linked companies (close/tight , open/loose). The matrix includes four types of stratigic alliances which have different strategic significance and characteristics.

The open and loose linkage which pursues economic effectiveness on the internet will evolve rapidly and promote changes in the structure of industries and companies.

The paradigm of strategic alliance is shiftinng from "Win- Lose" to "Win-Win". However, the critical success factor will be the core-competence of each linked company.