An Analysis Model for Business Form Change Caused by Cyber Space Marketization - Utilizing Cases of the Pharmaceutical and Medical Industry -

Abstract

The rapid change in industrial structure that creates a change in a business form in a variety of industries is happening presently. Until now, each supplier has a similar business form within the pharmaceutical & medical industry. But, due to the changes in the environment such as cyber space marketization, market saturation, the development of the information network, technological innovations, and deregulation, the diversification of the business form is happening. Many enterprises which have a new business form are seen as an enterprise which follow one after another and grow, especially outsourcers which shoulder only a part of the value chain, genome ventures, and so on. This study proposes the new model to analyze the business form of each enterprise in industry. Also it investigates what kind of business form will be realized in the future by doing a prediction and confirming the validity with a case in the pharmaceutical & medical industry. This model is the business form analysis model that shows the point of view from the industrial upper reaches of value chain to the lower reaches, and also the business layers from the contents of a product to the infrastructure. It is thought that the role which an enterprise plays in the industry and the positioning, can be defined by this model that all the business forms are covered thoroughly.