Abstract
This study investigated the effect of behavioral coaching on improving throwing skills in baseball. Four senior high school students in the baseball club participated in this research. Behavior change was evaluated through a multiple baseline design. The throwing skill was divided into ten sub-skills. Instructing, praising, shaping, modeling, and role-playing were used to establish such skills. The results of Experiment I showed that behavioral coaching improved the throwing performance. As regards to hitting the target zone in the throwing skill, however, there was no improvement. Experiment II was conducted to improve such hitting the target skill. The result suggests that training with additional sub-skills, such as eye fixation to the target zone, did improve the skill. These results were discussed in terms of the effect of behavioral coaching on improving performance and behavior product, such as hitting the target skill.