Abstract
Developing public acceptance for a technology that involves some risks is an important step in applying the technology. In developing public acceptance, fostering a sense of security can be stated as the key factor. Although there have been numerous practices for providing safety information in an industrial firm, very few attempts have been made to do so using a scientific approach. Therefore, this study investigated on the manner in which providing safety information affects the level of public sense of security by simulating public relations activities on a nuclear power plant. Seventy-six university students were participated in this experiment as a paid volunteer. The sense of security was measured on three occasions (before informing, immediately after informing, and one and half months after informing), and the changes in the level of sense of security were analyzed. Based on the results, it is concluded that the sense of security has three sub-categories, and each sub-category has different characteristics. The level of sense of security is increased immediately after information was provided and decreased gradually at one and half months after the provision of information.
