Abstract
Kansei Engineering is a consumer-oriented technology for a new product development which was developed in Japan, and it has spread out for utilizing as a new product development technology in Japan as well as in the world. It is defined as “a translating technology of a consumer's feeling and image for a product into design elements”. Kansei Engineering technology is classified into three types, Type I, Type II and Type III. Kansei Engineering Type I is a category classification on the new product toward an identification of the design elements. Type II utilizes the current computer technologies such as Expert System, Neural Network Model and Genetic Algorithm. Type III is a modeling using a mathematical structure.
Kansei Engineering is very popular technology of a new product development which has been utilized in Automotive, Electric Appliance, Construction and Housing Design, Costume and so forth.
