Analysis of the Relationship between Tourists’ Overall Satisfaction and Individual Satisfaction in Nagasaki City

Abstract

In this study, we focus on Nagasaki City, one of the tourist cities, and analyze how individual satisfaction among tourists affects overall satisfaction by tourist attributes and trip details in order to improve tourist satisfaction. The relationship between overall satisfaction and individual satisfaction is analyzed using correlation coefficients. We also propose a method for estimating the correlation coefficients obtained according to tourist attributes and trip details. The analysis uses data obtained from an Internet-based questionnaire survey of tourists to Nagasaki City. In the questionnaire survey, respondents were asked to respond to overall satisfaction, 11 individual satisfaction items that were considered to influence overall satisfaction, 4 tourist attributes, and 2 trip details.