Abstract
This study estimates the economic ripple effect caused by an urban marathon race. After an extensive Internet investigation to identify the runners in the 2012 Kyoto marathon, from valid responses of 3,521 runners, their total expenditure on domestic travel, accommodation, food and drink, travel and entertainment, and souvenirs and shopping was computed. To analyze the realistic economic impact of the marathon, data regarding the number of participants, the event operating expenses incurred, the expenditure related to event participation, and the expenditure on sporting goods was included. On analyzing the data using the MICE (Meeting, Incentive, Convention, Exhibition/Event) economic ripple effect measurement model, the direct effect is found to be 1,497.23 million JPY , the indirect primary ripple effect, 1,134.69 million JPY, and the indirect secondary ripple effect, 679.51 million JPY. Thus, the overall economic ripple effect caused by the 2012 Kyoto marathon is estimated to be 3,311.40 million JPY.
