Abstract
Masters Sport is well known for its motto: ＂Sport for Life,＂ and has since been researched
from sociological and psychological perspectives. Although Masters Sport events bring a lot of
benefits to individuals and the regions that host them, little is known about how to properly manage
the events. Also, this subject is of increasing importance to Japan with the 10th World Masters
Games 2021 coming up in Kansai. In order to maximise benefits from Masters Sport events, more
studies on event management are needed and it seems that Japan needs this sort of knowledge by
comparing with the cases of those leading countries. The purpose of this study was to clarify the
similarities and differences of event management on Masters Sport between Japan and Australia
by applying the ＂domain＂ of Silver＇s (2013) EMBOK (Event Management Body of Knowledge) model.
The two Masters Sport events called ＂Japan Sport Masters＂ and ＂Australian Masters Games＂
were set as the case studies. Data were derived from the archival materials, on-site observations
and interviews. We categorised these data into the seven classes of each model＇s five domains
(marketing, design, operation, administration, and risk) by content analysis, and then we compared
the total 35 classes of Japan Sport Masters with their counterparts of Australian Masters Games. In
order to better parallel the outcomes of these two cases, we focused on the similarities in the domain
of risk, as well as the differences in the domains of marketing, design, operation, and administration.
We found 12 similarities and 19 differences between those two events. This study has benefited
Lifelong Sport literature by providing a new perspective on event management and demonstrating
the utility of the ＂domain＂ of the EMBOK model as a unit of analysis for Masters Sport events.
