Abstract
The purposes of this study were to (a) examine factor structures of motivation for marathon
event participation and tourism activities; and (b) compare the motivation for marathon event
participation and tourism activities across sport tourists without companions, sport tourists with
companions, sport excursionists without companions, and sport excursionists with companions.
A questionnaire survey was conducted for participants in the 2018 Suwako Marathon, and 532
participants provided usable data. The results of exploratory factor analyses, analyses of variance,
and multiple comparisons indicated that in addition to the framework of ＂sport tourists vs. sport
excursionists＂, taking into account companion status is key to understanding participants＇ motivation for sport participation and for tourism activities in participant-based sporting events.
