Abstract
The Japanese government makes tourism as one of the major pillars of growth strategies. With the spread of ICT in recent years, the use of social networking service (SNS) represented by Twitter or Facebook is becoming active. Various big data such as information obtained from SNS, it is possible to reflect on effective policies for tourism regional development. On the other hand, there is a problem of attracting tourists in and out of tourist spots in tourism development of local cities. Therefore, we focused on SNS with a low initial cost which is a method to promote the regional activation of local cities in Japan. Then, in order to solve the problems of tourism, we proposed a mechanism to disseminate the charm of local cities to tourists by using Twitter accounts of local tourism associations, and we aim for the establishment of images, improvement of awareness, and attraction of tourists for local cities.
