The Japanese Journal of Psychology
Online ISSN : 1884-1082
Print ISSN : 0021-5236
ISSN-L : 0021-5236
Methodological Advancements
A comparison of evaluation among different media stimulation of housing space
Azusa YokoiMiho Saito
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JOURNAL FREE ACCESS

2016 Volume 87 Issue 3 Pages 294-302

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Abstract

The purpose of this study is to show the differences in impression evaluation among different media stimuli for housing space. We conducted an impression evaluation experiment for a pamphlet, material samples, and real rooms for media stimulation using an SD method with 85 participants to extract similar and the dissimilar impression evaluations among the media stimuli. The results indicated that the evaluations for real rooms were more positive than those for a pamphlet or material samples as a whole; especially, for brightness and youthfulness among different forms of stimulation. The evaluation structure by factor analysis of a pamphlet and real rooms were almost same; however, those by material samples were different, suggesting that a pamphlet is useful to express a real room, but material samples assist in stimulation of the residential space.

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© 2016 The Japanese Psychological Association
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