Abstract
Problems of this investigation:-
(1) Which, if any, of the simple colours are preferred by the aged.
(2) Whether the preferences vary according to sex and age.
(3) Whether any differences of a constant nature exist between the preferred colours of the aged and those of children and adults.
Methods and Procedures:-
The colours used were Red, Orange, Yellow, Green, Blue and Violet. The subjects were IIO males and IOO females in number, covering from sixty to ninety in age. In the firstp lace the observers were asked to compare two simple colours and choose the one which is prettier showed in pair, for example red and orange, yellow and green etc.(there were 15 pairs). When this was done, they were asked to pick out the colour that they liked the best among six colours, then the next best one, third, fourth and so on.
Results and Conclusions:-
We could not find any apparent difference in the results get by the both methods above mentioned.
(1) The order of preference is as follows: Blue, Violet, Green, Red, Yellow and Orange. Blue clearly takes the first place, Orange occupies the lowest. In this regard there are no characteristic features of the aged compared with the results of children and adults.
(2) There finds scarcely any differences between male and female preferences, and this seems to show some important facts in old age.
(3) There is almost no regular changes in preferences related to age, but only Red appears to increase the attractiveness as the subjects rise in age.
(4)(a) Blue always stands on the first place in preference in both sexes.
(b) Red occupies the fourth in general, but the variability of choice for it is very great. -Some observers place it in head, others at bottom.
(c) Orange and Yellow usually take the position at the bottom of the order.
(d) Violet and Green are always placed in the middle of the order.
