A STUDY OF PSYCHOLOGICAL MEASURES OF AFFECTION AND EMOTION BY MEANS OF VERBAL CUES

Abstract

The purpose of this study was to investigate applicable verbal cues in the psychological measuring of affective and emotional states. Forty-two affective and emotional words were selected from 281 onomatopoeias by subjects (Exp. I). Five factors were extracted from the interrelation matrix among these words by the principal components analysis and then these factors were rotated by a normalized varimax criterion (Exp. II). Experimentally induced affective and emotional states were reflected in the subjects' response patterns to the words of each factor (Exp. III). These results suggested that words selected from onomatopoeia are a useful cue for further study in measuring affection and emotion.