Abstract
The purpose of this article is to study interpersonal cognition of resource allocation and individual differences in the cognition. Sixty subjects participated in an experimental game, and 18 individualists and 16 cooperators were selected according to their tendency in resource allocation, which is called social values. Then, they rated resource allocating behavior. Major findings were as follows: (1) Both groups rated “allocating more resource to the partner” as more socially desirable and friendly. (2) Individualists rated “allocating more resource to self, ” which was consistent with their social values, as more socially desirable. They also rated “equal allocation with own resource adjusted” as more socially desirable but less dynamic. (3) Cooperators rated “equal allocation with own resource adjusted, ” which was consistent with their social values, as more socially desirable and friendly. (4) Both groups rated “more resource to self” and “less resource to the partner” as dynamic (active and assertive). The relation between interpersonal cognition and social values is discussed.
