In this paper, we investigate a practical case of value co-creation in care services, especially those who intellectually disabled. A care service provider, L’Arche Kananoie is investigated as a successful example of value co-creation. At L’Arche Kananoie, not only users but also care workers are enjoying well-being oriented emotional value such as “a place to belong,” “human growth,” and “connections to society.“ Users and care workers also co-create practical knowledge of service operation which enables emotional value co-creation. This reciprocal value co-creation is considered unique to this provider and we examine what practices made it possible. Sharing reciprocal service vision throughout the organization and creating ‘ba’ that fostering value co-creation are found out to be key success factors.
