Abstract

This study aims to evaluate design department’s capabilities for servitization based on the "Servitization Maturity Model". To do so, first, we identified design processes that were performed by the design department. Then, we compared these design processes to capabilities proposed in the Servitization Maturity Model, and could associate design processes with 21 out of 46 capabilities required for servitization. Finally, based on the result, plans for improving processes were developed, and we created four new ones. Furthermore, we proposed a flow map that represents the relationship between design processes and capabilities for servitization, aiming to accumulate knowledge on design activities as well as to share them between the design and other departments.