Abstract
The purpose of this study is to examine the impressionistic evaluation for flowers. By the use of 26 impressionistic adjectives, we conducted a questionnaire survey and a laboratory experiment that evaluate flowers. The survey showing pictures of flowers has produced response from 308 individuals in the late autumn of 2000. The experiment showing alive flowers was conducted to 7 females in the summer of 2001. The Principal Component Analysis analyzed the structure of the evaluation for flowers with 26 adjectives. The analysis revels that, (1) the first principal component is strongly related to the likability of flowers, and it accounts for 35% of the evaluation with the 26 adjectives, (2) the second principal component can be interpreted as sharp-soft, (3) the third principal component can be interpreted as casual-formal.
