GMDH AND NEURAL NETWORK ANALYSIS TO INVESTIGATE WHAT HAS AN INFLUENCE ON FACILITY AND PREFERENCE WITH THE PRODUCT

Abstract

Recent years, developer of products emphasizes personal sensitivity, because a consumer come to selecthe product which is fit for oneself. In this paper, we studied ease-of-hitting and preference of a golf club by group method of date handling and neural network. At first, we selected a lot of adjectives which are well used in the case that golf players evaluate a golf club from the viewpoint of how easily he is able to hit a golf ball with it. Next we investigated values of many golf clubs from the viewpoint of the adjectives by questionnaire and analyzed the correlation between the ease-of-hitting and the adjectives. As a result, we got some rules to judge the ease-of-hitting and preference with golf clubs.