Abstract
Though a lot of glasses design for women are proposed and displayed in a shop recently, it is difficult for a customer to select them. For the purpose, the fundamental research on what kind of glasses design is liked from a viewpoint of a customer is thought to be required. Then, the purpose of this research would analyze about the glasses design liked by women.
As the method of research, image words contributed to the attitude of liking the glasses design were calculated by multiply regression analysis, and cognitive parts (form elements) affected to each image word of the glasses design were extracted by rough sets. Before the calculation, these image words and cognitive parts were extracted by the evaluation grid method. Samples of seventy-one kinds of glasses were evaluated into five steps about each image word on the subject of twenty women. Four image words “foppish (fashionable), pretty, decent, intellectual”in twelve contributed to liking were calculated using the data mentioned above. Next, the relationship between four images and cognitive parts was extracted based on the decision class of Rough sets (the non-linear technique of the ability to avoid of Multicollinearity) using the data of each image word. From the result, the hierarchical relation from the attitude to cognitive parts about the preference has been clarified.
Furthermore, the verification experiment of the result of the hierarchical relation was conducted on the subject of a designer working a design office, who proposed three design sketches reflecting the whole result of the attitude and emphasized pretty and intellectual in it with some useful comments to improve the method.
