Faculty Perceptions Towards Sport Management Classes in Japanese Universities

A COSMA curriculum approach

Abstract

The purpose of this research was to understand sport management faculty's perceptions toward sport management classes in Japanese Universities. More specifically, the study sought to reveal deans' (or program directors') perceptions of importance to these classes at the undergraduate level. Survey results from 48 universities indicated that “Management Concepts,” “Sport Marketing,” and “Internship/Practical/Experiential Learning” were the top three most important classes. “Foundations of sport” and “Capstone Class” rounded the top five important classes. Surprisingly, sports communication classes, deemed most important by practitioners, did not place in the top five. The results inform for a better sport management curricula development in Japanese higher education institutions.