Abstract
The structure of semantic space in which a man evaluates commercial goods was studied by using semantic differential method. About 650 terms (Japanese adjectives) concerning to evaluation of commercial goods were collected from published books and papers. From them, 64 terms were determined as representatives (concept terms) using KJ method. Then the factors in semantic space were analyzed by factor analysis with a scale composed of 12 pairs of adjectives. Two factors (KINOU and KANSEI) were confirmed and another one (MIJIKASA) was suggested in this experiments.
