Abstract
The class reported on here is an integrated content-based instruction (CBI) class in Marketing conducted by a Japanese language teacher for both foreign students with advanced Japanese proficiency and native Japanese students. It was designed to let students learn about aspects of marketing while at the same time improving their academic Japanese language skills. In the first half of the semester students learned about the basic words and concepts of marketing through lecture. In the second half, they studied the examples of real marketing strategies and activities of Japanese companies via presentations and writing reports.
