Abstract
This study examines the role of language components in communication by examining the characteristics of radio, a purely phonetic form of communication media devoid of written characters or visuals. The study centers on a student radio program design activity. The students became radio personalities and designed radio programs while reflecting on their experiences through speech monitoring and peer response activities. Students became aware of various effective methods for conveying the content and intentions of their speech to the listener. The radio heralds a wide range of possibilities for applying "transmission based speaking styles" as activity material for developing effective communication skills.