Abstract
In this research, we discuss the benefits and potential of using vocabulary learning apps, more traditionally known as “flashcard apps”. The challenges and the unresolved issues are then discussed, and the 3 most downloaded vocabulary learning apps on Android Play Store were chosen for content analysis, namely Memrise, Anki and Quizlet. The analysis of the titles of a total of 14776 vocabulary lists, and the comparison of the trends of lists in each app revealed a big gap in supply between different genres of vocabulary lists. It also revealed that each app has a disproportionally high supply of a different genre of vocabulary lists.
