Human Science and Its Importance in Business

Abstract

Many business people living in each business field have sought prescriptions for solving problems, such as methods for “practical” business administration. Especially in the field of Marketing, where I have been involved for many years, various researches have been conducted in the United States and many theoretical models have been created. However, in my practical experience, I feel that those theories rarely work in the real world of business, and conversely, Human science in a broad sense – which is conventionally treated as an opposite side of business administration -- is actually important. In this article, I would like to raise the importance of human science from a business person’s perspective.