Japan Marketing History Review
Online ISSN : 2436-8342
Book Reviews
Book Reviews
JOURNAL OPEN ACCESS

2022 Volume 1 Issue 2 Pages 250-282

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Abstract

Hitoshi Aoki, Theory and History of Establishment of Retail Formats, Tokyo: Dobunkan, 2020. (Reviewer:Tatsuro TOBA)

Katsunori Kaminuma, Marketing as a Science: The Logic and Methodology of Marketing Science, Tokyo: Dobunkan, 2020. (Reviewer:Hiroshi KOBAYASHI)

Tomoaki Tanaka,The History of the Piano in Japan: Formation of the Musical Instrument Industry and the Consumer Market, Nagoya: The University of Nagoya Press, 2021. (Reviewer:Kazuo USUI)

Shigeo Mitsuzawa, Emergence of Marketing in Japan, Kyoto: Koyo Shobo, 2021. Reviewer:Mitsuhiro JINBO)

Toshiyuki Yahagi, The Rise and Fall of the Retail Industry in Japan: Commercial Ethics, Distribution Revolution and Digital Disruption, Tokyo: Nikkei Business Publications, Inc., 2021. (Reviewer:Takashi SEKINE)

© 2022 Marketing History Society of Japan

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