2024 Volume 3 Issue 1 Pages 86-96
Junichi MURAMATSU, Corporate Marketing: Market Creation and Construction of Corporate Systems, Tokyo, Dobunkan, 2009 [reprinted in a new format in 2022]). (Reviewer:Yoji MATSUO)
Pierre-Yves DONZÉ, The Luxury Industry: Secrets of a Rapid Growth, Yuhikaku, 2022 (Reviewer:Rika UTSUMI)