Japan Marketing History Review
Online ISSN : 2436-8342
Book Reviews
Book Reviews
JOURNAL OPEN ACCESS

2024 Volume 3 Issue 1 Pages 86-96

Details
Abstract

Junichi MURAMATSU, Corporate Marketing: Market Creation and Construction of Corporate Systems, Tokyo, Dobunkan, 2009 [reprinted in a new format in 2022]). (Reviewer:Yoji MATSUO)

Pierre-Yves DONZÉ, The Luxury Industry: Secrets of a Rapid Growth, Yuhikaku, 2022 (Reviewer:Rika UTSUMI)

© 2024 Marketing History Society of Japan

この記事はクリエイティブ・コモンズ [表示 - 非営利 - 改変禁止 4.0 国際]ライセンスの下に提供されています。
https://creativecommons.org/licenses/by-nc-nd/4.0/deed.ja
Previous article Next article
feedback
Top