Abstract
The Balanced Scorecard (BSC) is a strategic management system introduced in 1992 by R.S. Kaplan and D. P. Norton. Over the past 3 decades, the BSC has a significant impact on both practice and academia. Due to its practical application, the BSC has undergone the evolution. Recently, there has been a growing interest among researchers and practitioners in managing the organization assets, which are considered key components of intangible assets. This is because the organization assets could contribute to sustainable corporate value creation. However, intangible assets are more difficult to manage than tangible assets due to limitations in their identification and measurement. In this context, there is an idea that the BSC supports to manage the organization assets. This article provides insight into how researchers and practitioners should approach managing the organization assets with the BSC, based on the evolutionary history of the BSC. It also offers modest opinions about the future potential of the BSC.
