Abstract
Some wonderful experiences are expressed in Japanese by the word “Kandoh” which could be translated into English as “emotional-affect”. The “emotional-affect” is defined by the dictionary as “making people have strong feeling in facing beautiful or wonderful things”. According to the public-opinion poll by Mitsubishi Research Institute, Inc. in 2003, the mass media is one of the major subjects evoking emotionalaffect. But there have been no studies that tried to define a mental state of emotionalaffect.
The purpose of our study is to describe the emotional-affect for evaluation of broadcast programs. First, we addressed a questionnaire about emotional-affect and picked up words which expressed the situation of emotional-affect from the answers. Furthermore, we calculated a distance of the word by similarity measures based on the subjective evaluation. The obtained results are 1) the emotional affect could be classified into a few main groups, and 2) individual groups were classified by some factors including the object and kind of emotion, not the emotion itself. These results suggest that emotional-affect is the general term of the conditions of mind such as affirmative impressions and uncontrollable minds due to a very strong passive and compulsory stimulus.
