Abstract
A tourist generates his utility from the absolute level of the quality of a site. However, it is pointed that a consumer generates his utility from the relative price levels of a good. The purpose of this paper is to estimate the influences of the both qualities for tourism demands in Nara prefecture and to calculate the benefit. As a result, there are four types of area. 1) the absolute and the relative quality influence, 2) only the absolute quality, and 3) only the relative quality, 4) the both does not influence. The Nara-park applies to 1). The benefits for quality changes are 886 yen if the both quality change, 2) 150 yen if only the absolute quality changes, 736 yen if only the relative quality change.
