The Relationship between Regional Attachment, Awareness of City Symbols, and UJ-turn Behavior, Focusing on Young Generation

Abstract

As Japan's young population continues to decline and the concentration of young people in Tokyo continues, UIJ-turns are attracting attention. Although various efforts are being made by ministries and agencies to promote UIJ-turn, there is no detailed understanding of the factors that influence the formation of regional attachment, which may trigger young people to return to their hometowns. Therefore, the purpose of this study was to understand in detail the influence on the formation of regional attachment and the relationship with UJ-turn behavior, focusing on the part of urban symbols among young people in their 20s. From a questionnaire-based attitude survey, we found that there is a relationship between UJ-turn behavior and the degree of regional attachment. It was also indicated that symbols that residents are often actively involved in, such as festivals and traditional events, may lead to the formation of regional attachment and the intention to make a UJ-turn.