An Analytical Method on the Image of Shops and Restaurants from the Communication Media Point of View

Abstract

Visual information from shops and restaurants on the street side is important factor which determine the characteristic and the attractiveness of street-scape in the commercial area.
In this paper, quantitative analytical method of the image of shops and restaurant was proposed. The image of shops and restaurants was analyzed by using information specification which was defined by area of each categories of sign based on semiotics, and standardized by facade area of ground floor. And this method was confirmed by comparing with psychological experiment.
As the results, natural sign in front of the shop makes distance short psychological, and artificial sign makes distance long psychologically and gaudy.