An Evolutionary Phase of Honda Motor The Establishment and Success of American Honda Motor

Jun OTAHARA

doi:10.5029/jrbh1984.17.109

An Evolutionary Phase of Honda Motor

The Establishment and Success of American Honda Motor

Jun OTAHARA

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JOURNAL FREE ACCESS

2001 Volume 17 Pages 109-135

DOI https://doi.org/10.5029/jrbh1984.17.109

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Published: March 15, 2001 Received: - Available on J-STAGE: June 28, 2010 Accepted: - Advance online publication: - Revised: -
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Date of correction: June 28, 2010 Reason for correction: - Correction: CITATION Details: Right : 1Public Relations Division,Honda Motor Co.,Ltd.,ed.,Soritsu50shunen-kokunai eigyo nirin shoshi[Fiftieth anniversary of founding:A short history of motorcycles,domestic operations](1999).This document is on a CD ROM,so no page number can be supplied.
2T.Fujisawa,“Kigyo no jishusei”[Autonomy in business],Honda shaho[The Honda newsletter] (August 1960),p.3.
3Nihon Kikai Kogyo Rengokai [Japan Machinery Federation],Kaigai shijo chosa hokokusho-kogata jidosha o chushin to shite[Overseas market survey report:With emphasis on small motor vehicles](1957machine industry basic survey report N,6th series,June1958),p.4.
4Ibid., p.3.
5Calculated from tables in Nihon Jidosha Kogyokai[Japan Automobile Manufacturers Association],ed.,Jidosha tokei nenpyo[Motor vehicle statistics](1961).
6Compiled from Consumer Product Import Statistics of the National Census Bureau,U.S.Department of Commerce.Figures in the columns represent the number of motorcycles.
7These results can be found on pp.295-30of the Japan Machinery Federation report cited in full in note3above.
8Discussed on pp.5-8of the Japan Machinery Federation report.
9Ibid.pp.5-8.
10Japan Machinery Federation,Kogata jidosha kaigai joho[Overseas information on small automobiles](1958machine industry basic survey report33-N131,June1959),pp.68-71.
11Steve Koerner,“The British Motor Cycle Industry during the1930s,”Journal of Transport History (March1995),pp.57-58.
12Japan Machinery Federation,Overseas Information on Small Automobiles(June1959),pp.47-48.
13Ibid.,pp.68-71,168,and188-96.
14T.Fujisawa,“Honda Giken no sekaishugi,”Honda geppo[Honda monthly news](January1952), p.1.
15Public Relations Division,Honda Motor Co.,ed.,Amerika ni itta Honda Giken-AHM1959-1963[Honda Motors goes to America:AHM1959-1963](1984),pp.11-13.
16Honda shalo Editorial Office,“Tonan Ajia kyaraban4500km no tabi”[A4500km caravan trip through Southeast Asia],Honda shaho(February1959),p.3.Of the116,959two-wheel vehicles owned in1957in Indonesia,Malaysia,Singapore,and Thailand,it is estimated that fewer than one thousand were from Japan.
17T.Fujisawa,“Kongo no seisan keikaku”[Upcoming production plans],Honda shaho(August1956),p.2.
18“Gorika no ayumi”[The pace of rationalization],Honda shaho(October1957),p.11.
19Tsutomu Demizu,Machi kojo kara sekai no Honda e no gijutsu keisei no25nen[Twenty-five years of technology formation,from town factory to international Honda](Union Shuppan),p.100.
20Ibid.
21“The Pace of Rationalization,”p.11.
22T.Fujisawa,“Konji nesage ni atatte”[Regarding the recent price cuts],Honda shaho(August1957special issue),p.1.
23Ibid.
24These figures on market share are derived from Jun Otahara,“Nihon nirin sangyo ni okeru kozo henka to kyoso”[Structural change and competition in Japan's motorcycle industry],Keieishigaku34no.4(March2000),p.13.
25S.Honda,“Saido no nesage happyo ni tsuite”[Concerning the announcement of another price reduction],Honda shaho(August1957),p.1.
26Ibid.,p.6.
27Honda Motors Goes to America,pp.62-63.(See note15above for full citation.)
28Ibid.,pp.12and66.
29Ibid.,pp.67-69.
30Ibid.,pp.62-63.
31Ibid.,p.62.
32Ibid.,p.71.
33Ibid.
34MITI,ed.,Nihon no jidosha kogyo[The automobile manufacturing industry in Japan](1961),p.123.
35Honda Motors Goes to America,pp.44and61.
36Ibid.,p.73.
37Ibid.
38Ibid.,p.74.
39Ibid.,p.78.
40T.Fujisawa,“Kigyo ni mo fushi ga aru-uzuka Seisakusho hossoku ni atatte”[There is a turning point for enterprise,too:On the occasion of the beginning of the Suzuka plant],Honda shaho(March 1960),p.3.
41Honda Motors Goes to America,pp.60-61.
42Ibid.,p.61.
43Ibid.,p.105.
44Boston Consulting Group,Strategy Alternatives for the British Motor Cycle Industry (London,HMSO,1975),p.xiii.
45Jun Otahara,“Nihon nirin sangyo ni okeru kozo henka to kyoso”[Structural change and competition in Japan's motorcycle industry],Keieishigaku34no.4(March 2000),p.16.
46Honda Motor Co.,Suzuka Plant,Supa kabugo Suzuka o tsukuru[The Super Cub makes Suzuka](1987),p.17.
47Ibid.,pp.17-23.
48Otahara,“Structural Change and Competition,”p.16.
49The Super Cub Makes Suzuka,p.81.
50These figures are from my article,“Structural Change and Competition,”p.13.

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