Construction of Local Brand in Marine Products and Effects on Local Society

Abstract

The purpose of this paper is how to build the brand which is not involved in price competition. It describes not only a individual brand but a point with advantageous being established as a local brand. The local brand is formed by the relation of regional various resources and marine products, and the organization that manages them well is necessary. It is shown that there are three types of patterns of such the local brand, and verifies some cases.