Articles
Impacts and Problems on Regional-Trademark of Marine Products
The Case of “Taiza Gani”
2010 Volume 50 Issue 3 Pages 13-28
Details
2010 Volume 50 Issue 3 Pages 13-28
Japanese agriculture, forestry and fisheries industry and communities have drastically declined in recent years. On the other hand, it is apparent that the activities of branding of marine products, specially “local brand”, perform various roles for the declining fishery, the fishing communities. Regional-Trademark institution started 2006 is treated as one barometer that understands the approach situation of “local brand”. In the fishing industry, the movement to try to register the Regional-Trademark is active.
In considering this situation, firstly I am trying to identify the feature of Regional-Trademark institution. Secondly, I examine the impacts and problems on regional trademark of “Taiza Gani” (snow crab). Thirdly, I wish to explain what the significance of branding of marine products is for Japanese fisheries and fishing communities through this case study.
